What does their link profile look like?
Did they do anything different/interesting with the site architecture?
Tools to help you: Open Site Explorer, Majestic SEO and احرفس (for competitive link analysis), and SEMrush to identify who is ranking for your target keywords.
Technical areas should be considered to avoid future relocation/reconstruction.
1. HTTP 和 HTTPS
Decide whether you want to use HTTPS or HTTP. In most cases, thecosta rica whatsapp data answer is the former, as this is one of Google's ranking factors. The rule of thumb is that if you plan to accept payments on your website, you need to use HTTPS on at least those pages.
2. Determine the canonical version of the URL.
Duplicate content issues occur when Google can access the same piece of content through multiple URLs. Without clear versions, unnecessary competition between pages will occur.
In the eyes of a developer, a page is unique if it has a unique ID in the website's database, whereas to search engines, the URL is the unique identifier. Developers should be reminded that each piece of content can only be accessed through a single URL.
3. Website speed
Developers are under pressure to deliver code on time and may overlook areas that impact page speed. Communicate the importance of page speed from the beginning, and spend some time improving site performance in the short term (the three-part Beginner’s Guide to Site Speed explains why we should care about this area.)
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