Closely related to honesty is authenticity
Economist Theodore Levitt famously wrote back in 2011 that sales itself is the art and craft of getting people to exchange cash for your product. Customers are people on the outside, and with just the right amount of cunning you can tell them apart from everyone else. Come on. His or her change. Unfortunately this negative view still exists today which is one of the reasons why honesty must be a top priority in relationship selling even if it comes at the expense of the sale. Sometimes this means explaining why your product isn't currently suitable for them or even recommending alternatives. While it may seem counterintuitive but being willing to think long term and focus on your customers’ needs rather than your own is key to building trust and can still lead to a competitive advantage.
By keeping your word and acting in their best interest you show that you can be trusted, which is when you show your true self. When your sales reps are authentic they realize it's better to be human than perfect. It’s okay to admit if they don’t know the answer to Email Marketing List an unexpected question. Yet even a small embellishment or attempt to avoid an issue can be enough to cause irreparable damage to trust. Putting Relationship Selling into Practice Spend some time analyzing your client’s competitors. It may not seem like the best use of resources if you're just trying to win for yourself but changing your attitude to help your clients win too will pay off.
https://raw.githubusercontent.com/shafik-120/office-img/main/Forum/Phone-Number/b/c/2.png
This long term approach requires patience. Just because a product doesn't work for them now doesn't mean it won't work for them in the future. By staying in touch with potential prospects such as through a drip email marketing campaign you will be in the spotlight when the time comes. Add Extraordinary Value Teach your sales reps to look for opportunities to exceed expectations and create value without expecting anything in return. While this may sound like a lot of hard work the good news is it will be much easier if you follow the previous steps. Understanding your prospects and their needs makes it easier to provide real and relevant value. By following this consistently your reps will quickly earn the role of trusted advisors and can provide even more value. 's explains why taking on the role of a trusted advisor is so beneficial.
頁:
[1]