A increase in customer retention can increase a companys
Proper retention of customers can initiate wordtoword marketing as loyal customers are likely to spread words outside their circle In fact a study shows that there is a strong link between customers retention rate and a companys revenuerevenue byLets take a look at common brands and how digital transformation has retained their customers Digital transformation Common brands and Their Strategies Different strokes work for different folks While some brands focus on a transformational strategy such a strategy may prove abortive to other brands For instance Coop supermarket employed digital transformation to build a real community around their brandHere are some brands and the digital transformation strategies they employ to retain customers Comcast Comcast is an American multinational telecommunication company that has kept its chart high since Comcast is the secondlargest broadcasting India Phone Number television by world revenue It is also the largest TV Company in the United States Since the establishment of the company there have been many changes to the broadcasting sector However Comcast has still retained its title as the best broadcasting and cable television in the United States Clearly Comcast undergoes digital transformation now and then to retain their customers
https://lh7-us.googleusercontent.com/KAh_g9dyA9SNF7--XeLtIh3LsHOz9rK48iiJfbIHHpCTktzJg4O98KITsvec4sYA_zNMmC5RpmbDxitHbi9CUEdJM9QsaUsUFSaEu6g4rO3Jc3gDMjLnTlYUiCOmnN0ufUdEp2lKK4Uqq-uF
invariably their position on the chart Comcast underwent a recent digital transformation where it introduced new products to its customers The new products included voiceactivation controls and a video platform for viewing channels However this strategy wasnt successful for the company so they came up with another strategy The new strategy which worked effectively for the company used machine learning to recommend channels to users Comcast was able to come up with this after tracking their IT investments and technology usage to find costeffective areas.
頁:
[1]