Growing lides

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Marketers, as a rule, do not dispute the statement “the more leads – the better.” But is that really true? It would seem that the more leads, the more customers. Based on this, most companies prioritize the increase in the number of leads, but in this article we will haste to gritheize and explain why too much increase leads will harm your business in the future.

    The cultivation of lides is the process of appealing the lid to the client, by facilitating the transition from one stage of the buying cycle to another.

According to Forbes, only 27% of the shopify website design  lides receive feedback from sales managers, that is, messages from the remaining 73% just dust in CRM systems and mailboxes, and the contacts of their senders become simply useless. If you have a similar situation, that is. Lides do not become customers, so this article is for you. Therefore, you should not waste time and money not on increasing the flow of lides, but you should go to another stage - to develop an effective mechanism for their "railing", as we will tell below.

The Lides are going into the distance...

If you do not give feedback to customers, they will find another solution (= other company). All this reminds you of real life: when you take a phone number from a beautiful girl, don’t call her, and then wonder why you’re not “murmured” with her.

“What’s wrong?”

However, if you still communicate with customers, but everything goes unsuccessfully, then you already have problems of a different kind. Maybe you still called that beautiful girl on a date, but coming with her in a cafe, behaved very acceptable?



The relationship and cultivation of leads are somewhat similar and, if you continue to adhere to this kind of practice, then miss many customers, and with them, profit.

Now about the things that lead to the above situation. If you really want to have more customers than usual, then it is better to deal with them as quickly as possible.
#1. You don't grow the lides

If I visit your site right now and fill out any form, what happens? If your answer — is not instant receipt of a letter from your company, then you should still learn more about cultivating the lides. It starts with such a letter. If a visitor of the site actively interacts with it (asceals the link to download or demonstrate something), then a letter should come to the mailbox. This will show him that you are already ready to provide him with any necessary information, and also prepares it to complete the next step in the buying cycle.

It is even better if such a letter will be the beginning of a series of introductory letters. Such tricks provoke leads to further interaction with your company, and also introduce them to your content, selected for him by offers and other material that will build a positive first impression of your company in the lead.