Engaging and persuasive way

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However, as a whole, those from Bucharest and Ilfov county had the highest share, of 58.3%, in 2022, declaring that they purchased products via the Internet in the last three months. Almost 50% of Romanians who order online place two orders in 3 months and only 12% order up to 6 times a month. Also, 49% of Romanians pay more for a brand they know, and 57% pay more for an eco-friendly product.

In 2022, Romanians bought online products from the following categories: Fashion: 2.63 billion euros (46% of the e-commerce market) Electronics: 1.1 billion euros (19% of the ecommerce market) Personal and home care: 885 million Job Function Email List euros (15% of the ecommerce market) Toys, hobby, DIY: 590 million euros (10% of the e-commerce market) Food: 146 million euros (2.6% of the ecommerce market) Furniture.



Million euros (2.2% of the e-commerce market) Music, movies, games: 88.9 million euros (1.5% of the e-commerce market) Beverages: 32.1 million euros of the ecommerce market) At the same time, 21% of Romanians order online from websites outside the country: almost a third of Romanians prefer to buy online from stores in China (27%), EU member states (23%) and the USA (4%) . AliExpress occupies the second place in the list of foreign.