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Mixpanel is a bit more user friendly, while Amplitude is very engineering heavy and can have a steep learning curve. But they both essentially do the same thing. Now you might be asking, “what about Google Analytics?” That’s a great tool as well. You should have that, or an alternative, set up on your website. A tool like GA Google Analytics and Google Search Console are good for tracking how many people are visiting your website, and from where.

A tool like Mixpanel and Amplitude are in-product marketing analytics tools. These tools help you understand user behavior. You’ll be able to better track how people browse on your website, what resources they download phone number list or check out, and what leads them to sign up and subscribe to your SaaS. For example, if you set up event tracking correctly in Mixpanel, you’ll be able to tell which blog posts drive the most sign ups.



You’ll also be able to tell which sign ups came directly from SEO or other social media platforms. GA and Search Console track website visitors, Mixpanel or Amplitude track what people do on your website. Hope that makes sense. To set up Mixpanel, or Amplitude, you’re going to need a tech savvy person. At large startups, either engineers or growth product teams set these up. It’s a process that can take some time.