The opportunities of LinkedIn and Twitter under the microscope

mdazizulhakim23

To stay active – and therefore credible – posts can be implemented several times per day. Facebook : users consult their news feed more at the end of the week and in the evening, rely on it to publish effectively. LinkedIn : the lifespan of content – ​​approximately 1 to 3 weeks – allows a lower publication frequency – We recommend on average 2 publications per week per profile (or even more if you have a very responsive community).

Audiences not to be missed: Tuesday and Phone Number Data Thursday at 7 a.m., Saturday and Sunday at 9 a.m. Please note: because “pedagogy is a matter of repetition”, do not hesitate to distribute the same content, on several social networks, several profiles (company and employees), several times. Don't forget when programming Good programming is programming that you don't have to go back to fix. When programming, always think about: Post a photo – as a main post or to image text content. Insert a convincing call-to-action : it’s this clickable link that transforms an Internet user into a lead.





Add # and @ to reach out as much as possible and generate more traffic.  Twitter, and to a greater extent LinkedIn, are social networks of people rather than brands. To increase the impact of your publication programming on these social networks, engage your employees! Illustration: 20 salespeople, trained in social selling , have on average 2,000 contacts each as potential prospects.