The service is often more important than the product it is supposed to sell

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Consumption habits have changed, people have discovered new products and have gone in search of new solutions. From the rediscovery of localism (but which we want with the convenience of Amazon), to the Just-eat-ization of consumption , from the centrality of the home to the Netflixization of our lives : it seems like  years have passed, from a year ago. Buyers have discovered that they have many more channels available than in the past to satisfy their needs: marketplaces, shops, brands that sell directly, companies that offer subscriptions of any type, exchange platforms for certified used goods, to rent anything.

Today the product manager must be able to understand how to reallocate the budget, not only advertising, but between fees to Amazon, investments in shop rentals, new business models, including direct to consumer, capable of cap Bosnia and Herzegovina WhatsApp Number turing data and consolidate relationships with the consumer, in ways that have never been possible or efficient before. And the marketing manager must be able to regain control, for the good of all, of the management of product P (even if in new ways).

Last but not least, in  the user experience matters more than the "core" functions of the product. Understanding and applying design thinking techniques to the "old" theory of product management is something inevitable. The role of data and the P of Place Searches on Amazon and Google , added to the triggers of Facebook and Instagram , make markets and consumers accessible who are no longer tied to the traditional concept of brand, are much more unfaithful and "straight to the point": the product becomes the protagonist again .