Cost Per Clicktransaction Conversion Ratereturn on Ad Dollars Spent Ppc Marketers Are Familiar With These Metrics. We Pay Per Click Cpc and Hope the Visitor Converts to Desired Action. We Get a Better Idea of the Effectiveness of Keyword Marketing When We Combine This Metric With Transaction Conversion Rate Tcr and Return on Ad Dollars Spent Roa. Tcr Transaction Conversion Rate the Percentage of Customers Who Purchase After Clicking Through to Your Website. Roa Return on Ad Dollars Spent. These Are Good Metrics for Seos to Get Their Heads Around Too Especially When Justifying Seo Spends Relative to Other.
Channels. For Cost Per Click Use the Going Rate on Adwords and Want to Demonstrate Value. If Youre Getting Visitors in at a Lot Lower Price Per Click the Seo Channel Looks Great. The Costperclick in Seo is Also the Total Cost of the Seo Campaign Divided by Clicks Over Time. . Bounce Italy Telegram Number Data Rate Widely Speculated to Be an Important Metric Postpanda. Obviously We Want to Get This Rate Down Panda or Not. If Youre Seeing Good Rankings but High Bounce Rates for Pages Its Because the Page Content Isnt Relevant Enough. It Might Be Relevant in Terms of Content as Far as the Algorithm Sees.
It but Not Relevant in Terms of Visitor Intent. Such a Page May Drift Down the Rankings Over Time as a Result and It Certainly Doesnt Do Other Areas of Your Business Any Good . Word of Mouth Social Media Reachbrand Are Other People Talking About You Do They Repeat Your Brand Name Do They Do So Often if You Can Convince Enough People to Search for You Based on Your Name Then Youll Own That Word. Google Must Return Your Site Else Theyll Be Seen as Lacking. Measuring Wordofmouth Used to Be Difficult but Its Become a Lot Easier Thanks to Social Media and the Various Information Mining Tools Available.